Tacos and Beats

ABOUT US

Tacos & Beats is more than a festival—it’s a vibe, a movement, and a celebration of culture, music, and community. Founded by J&L Events LLC., the event brings together the perfect fusion of bold flavors, live performances, and unforgettable experiences.

From sizzling street tacos to electrifying beats from top DJs and performers, Tacos & Beats transforms ordinary weekends into extraordinary memories. Set against a high-energy backdrop with beachside flair, every festival is designed to spark joy, connect people, and showcase the best in food, music, and lifestyle.

Born in Texas but built to travel, Tacos & Beats isn’t just an event—it’s an experience that keeps the party going long after the last song plays.

OUR TEAM

MEET OUR TEAM

Marquita Payne

DIRECTOR OF OPERATIONS

CARINA RUBIO

VENDOR RELATIONS

Jameisha Trice

ARTIST RELATIONS

Romero Hartfield

ARTIST RELATIONS

Rickesha Owens

SPONSORSHIP

COORDINATOR

KHALI SAILOR

SALES DIRECTOR

Claudia Cunningham

ARTIST RELATIONS

NISE GARRETT

ARTIST RELATIONS

CARINA RUBIO

VENDOR RELATIONS

PUBLIC RELATIONS

Chris donnel

GABRIELLE HOUSER

MARKETING MANAGER

Erica Smith

BRAND AMBASSADOR

KHALI SAILOR

SALES DIRECTOR

DR. DEJA SANDERS

CHIEF STRATEGIEST

CHIEF OF STAFF

MARQUITA PAYNE

Devin W. JOHnson

DIRECTOR OF MARKETING

Rickesha Owens

SPONSORSHIP

COORDINATOR

PUBLIC RELATIONS

Chris donnel

GABRIELLE HOUSER

MARKETING MANAGER

Erica Smith

BRAND AMBASSADOR

KHALI SAILOR

SALES DIRECTOR

DR. DEJA SANDERS

CHIEF STRATEGIEST

PUBLIC RELATIONS

sarah Badran

GABRIELLE HOUSER

DIGITAL MARKETING

Erica Smith

BRAND AMBASSADOR

AARON FOSTER

BRAND AMBASSADOR

PUBLIC RELATIONS

Chris donnel

GABRIELLE HOUSER

MARKETING MANAGER

Erica Smith

BRAND AMBASSADOR

KHALI SAILOR

SALES DIRECTOR

DR. DEJA SANDERS

CHIEF STRATEGIEST

rebekah hawkins

OPERATIONS

DRAKE DAIS

OPERATIONS

Jason Williams

CO-FOUNDER

As a pioneer in the entertainment industry, Jason Williams has been the curator of some of the most popular concerts and parties in the Chicagoland area since 2001. His ability to network and tailor events to a wide demographic has made him a leader in the entertainment community in both Chicago and nationwide. Jason has hosted concerts and events for various engagements such as NBA Allstar Weekend, New Years Eve, and the Super Bowl.

Lucas Michael Payne

CO-FOUNDER

Lucas Michael Payne is an established name in the sphere of concert and special event promotions, revered nationwide for his impeccable taste in talent, his innovative approach to event organization, and his deep commitment to community involvement. Lucas' career began in the heart of Chicago in early 2001. Amidst the city's vibrant music scene, he honed his craft and built an impressive reputation as a trusted partner to both emerging talents and established artists. He has since taken his expertise to a national level, working in cities across the country and bringing the magic of live performance to diverse audiences.

jimmy hsueh

EXECUTIVE PRODUCER

Jimmy Hsueh is an entrepreneurial leader and global innovator with a proven track record of building and scaling businesses across real estate, energy, entertainment, and consumer brands. As Founder of Maitland Property Management, he oversees a $100M+ international portfolio spanning commercial, residential, industrial, and multi-housing assets. He is also the Co-Founder of Unergy Peridot, a Texas-based retail power company serving over 110,000 households, and the owner of Jasuites Salon Suites, a luxury salon concept that integrates workspace, childcare, and education. With a career that bridges bold vision and strategic execution, Jimmy has led global projects for Fortune 500 brands and government initiatives, including theme park developments, special effects innovations, and large-scale city projects like Saudi Arabia’s Qiddiya Vision 2030. His work blends business acumen with creative design thinking, transforming overlooked assets into high-performing, future-ready ventures.